Stepped into a senior marketing leadership role for Providence’s Provider Solutions & Development (PS&D) organization – a disruptive incubator owned by the 51-hospital health system. Built and now lead a brand team to support PS&D as it transforms the broken provider marketplace and builds networks of communities across the U.S. that offer the best places to practice medicine and access care.
Scaled consumer insights and research capabilities to develop a robust understanding of consumer behavior.
Leveraging these consumer insights, developed and executed PS&D’s brand platform and strategy from the ground-up.
Built a multi-channel performance marketing capability to engage and connect with providers and health systems.