NOT IMPOSSIBLE LABS
SR DIRECTOR
WORK: SENIOR LEADER, BRAND & DIGITAL STRATEGY
Senior leader leading a team to enhance the innovative potential of our partners business. Experienced brand marketer, strategist, and storyteller, partnering with industry leading agencies and brands. Helping build brands, solving problems and telling stories that emotionally connect and build long term relationships.
Micron Technology
Director, integrated Digital Marketing, 2021- 2022
Work: Senior Leader, digital marketing, Brand Strategy, People Leader
Led the planning, developing, and execution of fully integrated, multi-channel marketing strategies bringing Micron’s brand to life building awareness and affinity. Built a center of excellence for the successful strategy, planning and execution of the company’s key moments and product launches through paid media, social, executive voices, events, web and interactive channels.
PRovidence Healthcare
Director of Marketing, 2019-2021
Work: Senior Leader, Brand Platform, Brand strategy, Content Strategy, People Leader
Stepped into a senior marketing leadership role for Providence’s Provider Solutions & Development (PS&D) organization – a disruptive incubator owned by the 51-hospital health system. Built and now lead a brand team to support PS&D as it transforms the broken provider marketplace and builds networks of communities across the U.S. that offer the best places to practice medicine and access care.
NIKE, INC
Senior Brand Digital Manager, 2015-2017
Work: Brand Strategy, Digital Marketing, Content, Nike+, People Leader
Tapped to reset digital strategies, storytelling and the overall brand ecosystem for North America. Specifically, worked to ensure that digital strategies aligned with Nike’s overall brand strategy and drove consumer acquisition and engagement. Managed the performance of a four-member team as well as creative, social and media agencies involved in organic content, paid media, influencer partnerships and digital channels. Worked cross-functionally with merchandising, product and regional leaders to maximize the impact of key initiatives.
Awards: Nike Maxim, The Consumer Decides
Nike, Inc
Global Brand Digital Manager, 2011-2015
Work: Global Brand Marketing Strategy
Provided strategic leadership and vision for global digital brand plans designed to drive consumer acquisition and activation for Nike.com and Nike+ (Nike app, Nike+ Training Club, Nike+ Run Club) and ensure global scalability. Managed high-profile, end-to-end paid media and social campaigns. Also, directed the content strategy and creative efforts of external social and media agencies, ensuring alignment across all stakeholders.
Nike, Inc
Global Brand Manager, 2009-2011
Work: Global Brand Marketing Strategy, Content
Promoted to support a brand reset for Nike Tennis, with specific focus on developing and executing on category and seasonal initiatives designed to drive brand affinity and deepen consumer engagement. Also, served as project manager over several high-profile global programs, including the French Open, U.S. Open, Wimbledon Open and the Australian Open.
Nike, Inc
Communications Manager (Asia Pacific), 2005-2009
Work: Communications
Developed and led strategic PR plans that supported Nike’s efforts to drive brand awareness in Asia Pacific, across multiple categories. Partnered with cross-functional teams – including in-country communication leaders – in executing on integrated marketing communications initiatives, coordinating media events and managing media outreach and press interviews.
adidas America
Brand Marketing, 1998-2003
Work: Brand Marketing, Sports Marketing, Partnerships, experiential Marketing
Crafted marketing strategy and developed communication materials to support athlete-marketing efforts and deliver athlete image and messaging consistently and effectively.
SoulBrand Consulting
Global consultant, 2003- Present
Experienced brand marketer, strategist, and storyteller, consulting with industry leading agencies and brands. Passionate about building and growing brands, solving problems and telling stories that emotionally connect and build long term relationships. Helping clients with brand and digital strategies, campaign strategy & execution, growth & account strategy and leadership.