Nike’s Asia Pacific Preparation Campaign – Train to Win
In anticipation of the Beijing Olympics, Nike Asia Pacific launched its Summer 2008 “Preparation” campaign. The fully integrated campaign included this 90+ page media kit featuring product information and the training regimens stories of six key Nike athletes, including Manny Pacquiao, Maria Sharapova, Kobe Bryant, Roger Federer, Liu Xiang and Cristiano Ronaldo.
