Zoom Air technology doesn’t have the visible air bags that some of the other Nike cushioning technologies have, hence the development of the brightly colored stripe on the bottom of each Nike Zoom shoe. These shoes are lightweight, built for speed. Their attributes were the inspiration for this media kit, which supported the launch of the new Nike Zoom line of footwear. The media kit included a book, slipcase, CD, and interactive components. It was provided to PR managers throughout Asia Pacific for their media outreach plans.