Sed vitae enim egestas, congue arcu et, efficitur augue. Cras sit amet venenatis est. Sed pulvinar sodales lacus sit amet placerat. Nulla facilisi. Integer pellentesque semper magna vel pellentesque. Cras imperdiet tortor sit amet erat aliquet rutrum.
Kobe Bryant’s popularity in China, the world’s second-largest basketball market, is immeasurable. To leverage China’s excitement for Kobe, the exclusive Kobe IV edition of Sole Collector was created. The goal of the collaboration was simple: to tell the story of Nike’s cut of footwear and to build excitement for Kobe’s latest signature shoe and his own involvement in the designs of his footwear designs. The 68-page book includes a retrospective of Kobe’s footwear through interviews with Kobe himself, as well as such footwear designers as the legendary Tinker Hatfield. It also features both interviews with researchers at the Nike Sports Research Lab on the research behind the Kobe IV and content concerning Kobe’s notoriety in China.
To build excitement for the collaboration and promotion, exclusive content was seeded on select sneaker blogs and with Slam. Excitement for the book, which was available in limited quantities at Nike retail stores, quickly grew beyond China. It ended up being seeded throughout Australia, Taiwan, Hong Kong and the Philippines, and it was it was integrated NikeBasketball.com